All tagged Key Opinion Leader
Demographic data suggests Medical device companies rely on KOLs far less than their pharma peers, but why?
“KOLs have been playing an increasingly important role for drug companies: their influence and importance has increased as the role of pharma reps has decreased.”
We live in an increasingly digital world and key opinion leaders (KOLs) are no exception.
“Key opinion leaders (KOLs) play an important role throughout the entire drug development and approval process.”
“The challenge is to identify the person(s) with the necessary expertise and experience, in the right therapeutic area, geography, and institution in a sea of possibilities.”
“The basis for finding the best KOLs for the job is data.”
“As healthcare overall is getting more complicated and democratized by social and digital media, new key opinion leaders emerge in addition to the traditional physician KOL in drug development.”
“Medical affairs finds itself at or at least near the epicenter of fundamental changes in drug development and commercialization.”
“Medical affairs in pharmaceutical companies has undergone significant changes over the last decade and has seen its role increase in scope, depth and importance.”